Investing in a global portfolio of garden care brands
Deal size, August 2017
Evergreen was formed through the acquisition of the European and Asia-Pacific operations of Scotts Miracle-Gro, the world's leading marketer of branded consumer products for lawn and garden care. The business is a leader in garden consumables and operates primarily in the UK, France, Germany, Austria, Poland and Australia. Its leading consumer brands include Evergreen, Roundup, Miracle-Gro, Weedol, KB, Substral, Nexalotte, and Osmocote, and its products are available in leading retailers such as B&Q, Bunnings, Gamm Vert, and independent garden centres.
Exponent partnered with a buy-in management team, led by Karl Kahofer and Operating Chair Andrew Higginson. We were attracted to Evergreen by its leading brands, and intend to invest in product innovation, brand advertising and category management to drive growth.